Flouge - from young and simple to Sophisticated Minimal.

   The Swimwear landscape is full of brands that cater to the young, outgoing, summer loving, girl. And the feelgood, never ending summer is a good jumping off platform for a brand, thats why we see so many of them leaning into the intense pinks, and bold and clean look, because they want to emulate the fresh, feminine joy of a young summer.

   Flouge was always something different, but the identity wasn't yet reflecting that singularity.

Handcrafted, carefully designed fits that elegantly elevate the wearer's figure; these swimsuits were not just another one in the mix.

   Elegance, sophistication and quality were the pillars of the brand. Bringing the client something more, elevating the standard, but not forgetting too much to have fun.